Sponsor Spotlight: Pevonia Botanica Skincare

August 20th, 2010

 

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The Health and Beauty Media Event is filling up quickly and we are nearly out of premium spaces for the media only event. This month we are also starting to send invitations to our most popular event, the Green Products Expo. Last year we had over 70 exhibitors and 325 media attendees.

We are proud to welcome Pevonia Botanica as our latest show sponsor, an elite natural skincare brand that delivers an unsurpassed spa experience with a full line of spa and in-home beauty products. Offered by the most prestigious spas, hotels and resorts worldwide, Pevonia products address every beauty concern and maintain healthy and youthful looking skin. They are committed to providing quality skincare solutions for teen, men, and women of every age and ethnicity.

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Pevonia International believes it is a global responsibility to protect and preserve the environment. All Pevonia products maintain a harmonious balance with nature and its precious resources by offering natural, cruelty free formulations and all products are packed in fully recyclable and biodegradable eco-packaging.

Protecting the earth and maintaining an affinity with nature and its resources is at the core of Pevonia’s beliefs. They proudly support environmental conservation in addition to other worthy philanthropic organizations.

Pevonia’s green skincare products and in-spa treatments bring together the finest natural marine and botanical ingredients with their advanced delivery systems resulting in truly phenomenal results and maximum absorbency. 

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Other green aspects of Pevonia include:

 

**With Organic Extracts, Paraben-Free

**Organic Essential Oils

**Alcohol Free

**Lanolin Free

**Mineral Oil Free

**PBA Free

**No Artificial Colors

**No formaldehyde

**No Sodium Lauryl Sulfate

**Non comedogenic

**Latest proven-effective actives

**Advanced manufacturing technologies

**Natural Green formulations

**Chirally-correct

**Cruelty Free

**Extensive result driven in-spa treatments

**Result prolonging home regimens

**Eco-packaging, passionate commitment to saving the earth  

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Pevonia skincare provides the best of beauty, cosmetics in an environmentally and eco-consious way. Their products truly stand by themselves in providing the best skincare for men, women and children from every ethnicity. Visit their online store or find a spa near you.

***All images courtesy of Pevonia Skincare***

 

August Is A Busy Month For Propel Media Events

August 9th, 2010

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We are actively pursuing exhibitors for our newest event, the Health & Beauty Media Event, beginning to invite media attendees for that show and starting preliminary work on our 4th annual Green Products Expo that will take place in February 2011.

Our Health & Beauty Media Event is scheduled for October 6 and will feature exhibitors from all aspects of the Health & Beauty fields. Exhibitors for this event include Top Secret Haircessory, Mistura Beauty, Platinum Seamless, Kaz, University Medical Pharmaceuticals, Siams, Epilady, Fresh Wave, Curls, Naturally Hands & Spa Prodcuts, Cranimals, Beauty Prophet, Give a Green Bag and more.

The Health & Beauty Media Event will feature between 250 and 300 media attendees and around 50-60 exhibitors displaying the latest products throughout the health and beauty industries. Exhibitors meet and greet with the attending editors in a casual environment where they can discuss their latest products and industry news.

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                                                                                                                                                             Space is filling up quickly for the Health & Beauty Event, and we hope to be sold out by the middle of September.

Past Propel Media exhibitors have received editorial coverage in publications such as People, Martha Stewart Living, The Today Show, Sports Illustrated, CNN Money, Woman’s Day, NBC News, The Wall Street Journal, and many more.

 

February 2010 will see the return of our most popular show, the Green Products Expo. Last year we had well over 325 media attendees and 71 exhibitors. This show always sells out quickly, and later this month we will begin contacting exhibitors from past shows.

Anyone interested in either event should email or call 803-802-7141 ext. 10 anytime.

Pitching Holiday Gift Guides- It’s Not Too Late

July 15th, 2010

 

Don't let him get away without your products in his bag.

Don't let him get away without your products in his bag.

Our Holiday Gift Guide Show, which was held in May, gave our exhibitors a great chance to get included in Holiday Gift Guides of some of the top publications such as Real Simple, People, Good Housekeeping, Oprah Magazine, Woman’s Day, Good Housekeeping and so many more media outlets. One exhibitor got invited by O Magazine back to their offices after the show!

Getting placement in an influential publication, like the ones that attend our events, is very powerful. Hundreds of thousands people, or more in some cases, look to these publications to tell them what products are hot at a time when they are ready to spend lots of money. The fortunes of a company can change forever with just one placement.

Our exhibitors understand that most gift guides are closed out by the end of June or beginning of July, so they got an invaluable head start on their competitors. Most people do not realize that pitching should begin that early and often get left out of gift guides.

It is not too late, but if pitching has not begun, you are running an uphill battle. Getting into gift guides is a challenge. Editors receive literally thousands of pitches for their attention. How is it possible to stand out in that crowded environment?

These tips can help land your product in prestigious gift guides.

These tips can help land your product in prestigious gift guides.

–Come up with a creative pitch for your product. Think of angle that stands out and go with it. Make the editor know that this is the product they have to have, but don’t be pushy.

–Be interesting with your pitch. There is always something that can be highlighted about a product.

–Stick to the plan. Pick a targeted group of publications and pitch the appropriate editors. With all of the email they receive, off target pitches are getting deleted.

–Large attachments decrease the chances of an email getting opened. Include the text in the email and say additional product images are available on request.

–Use the subject line wisely. Make sure the message is direct and to the point. A creative or interesting subject line is the first chance and sometimes your last.

–Follow up with the editors that are being pitched. Don’t be pushy, but make sure they received the information and find out if they are using it.

If holiday gift guide pitching has not begun, get to it. It is not too late, but action needs to be taken today. Although some publications wait to fill their gift guides, the majority of them are being completed right now.

 

Sponsor Spotlight: Platinum Seamless Hair Extensions

June 30th, 2010

 

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We are very excited to announce Platinum Seamless as our newest sponsor for the Health & Beauty Media Event being held October 6 at the Marriott Marquis in Times Sqauare. We have registered some great exhibitors for this event, and are anxious to start filling out our exhibitor list.

Platinum Seamless is redefining hair extension technology by providing an extension phenomenon that redefines seamless hair extensions and exceeds expectations. The True Touch Advantage™ combines 100% Remy Cuticle Hair, is completely natural, practically invisible to the naked eye and undetectable to the touch. Platinum Seamless Extensions provide complete style versatility and are strong enough to wear anywhere. The True Touch Advantage™ guarantees no lumps, bumps, clips, wefts, metal or glue.

Courtesy of www.platinumseamless.com

Courtesy of www.platinumseamless.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The patented InterSeal System™ uses paper-thin gel adhesive instead of harsh glues and bonding agents that other companies use and can damage hair. Platinum Seamless extensions support multiple application techniques and give stylists and users the creatively to choose the style or technique best suited for their hair.

Platinum Seamless allows the freedom and flexibility to change looks and instantly add volume, color and length to any hairstyle whether it is straight, wavy, up, down, pulled back or in a ponytail. Everyone wants thicker and fuller beautiful hair and with the professional and simple hair extension system it is easy.

Courtesy of www.platinumseamless.com

Courtesy of www.platinumseamless.com

 

 

 

 

 

 

 

 

 

 

 

 

 

While other hair extension systems simply match extension color from tip to end, Platinum Seamless matches natural hair color at the roots alleviating noticeable color variances. The InterSeal™ attachment method allows precise blending with natural hair colors and the tinted adhesive strip is available in a variety of colors for undetectable application and natural blending.

Courtesy of www.platinumseamless.com

Courtesy of www.platinumseamless.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Users love the Platinum Seamless difference. It is easy to see why, with 36 available colors including solid and highlighted styles, straight and body wave styles and 100% Natural Remy Cuticle Hair.

Platinum Seamless has an extensive list of certified stylists and salons in your area.

The 2010 Health & Beauty Media Event is starting to register great exhibitors like Platinum Seamless. Please visit our website for more information or contact Propel Media Events or call 803-802-7140 ext. 10.

 

 

 

 

Exhibitor Spotlight: Mistura Beauty

June 18th, 2010

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We have begun preparations for our newest show, the Health and Beauty Media Event, and are excited for our great exhibitors and the interest that has been generated. The show pairs exciting companies from every aspect of the health and beauty field with top media who cover their products. Our two other 2010 events have seen record numbers of media attendees and exhibitors.

All Propel Media Events attract companies on the leading edge of their fields and each event always brings repeat customers. Our last event had nearly 40% repeat exhibitors because we get exhibitors exposure and take all of the work out of it for them.

This year we would like to welcome our newest exhibitor, Mistura Beauty, who also exhibited with us at our 2009 Holiday Gift Guide Show. Mistura Beauty was founded in 2007 and has quickly risen to the top of the industry with its fragrance-free, hypoallergenic formula that is 100% guaranteed and has one of the lowest return rates in industry.

 

The 6-in-1 Beauty Solution

The 6-in-1 Beauty Solution

Ultimate 6-1n-1 Beauty Solution

Ultimate 6-1n-1 Beauty Solution

 

 

 

 

 

 

 

 

 

Mistura Beauty features the incredible 6-in-1 Beauty Solution® which replaces six separate makeup application steps resulting in long lasting natural looking coverage. Mistura, which has a nearly 100% accuracy rate and has been tested on thousands of women, is a spill proof, easy to use high quality makeup. The long lasting products work year round and are manufactured to work well on all skin types.

The 6-in-1 Beauty Solution® includes a powder compact, one eye and lip applicator, a luxury retractable brush and a luxury drawstring pouch. Another top seller, the Ultimate 6-in-1 Beauty Solution® has everything included in the regular 6-in-1 and Luminada™ illuminating Moisturizer and Vitamin E Lip Treatment.

We are happy to welcome Mistura Beauty back as a repeat exhibitor and look forward to seeing what other companies will sign up. For more information on this or any of our media events, please contact Propel Media Events any time.

Health And Beauty Media Event Registration Underway

June 8th, 2010

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Propel Media Events sent out its first exhibitor invitations to register for our Health and Beauty Media Event being held October 6, 2010 at the Marriott Marquis in Times Square.

The event, Propel Media Event’s third of the year, is expected to attract around 65 exhibitors and be attended by over 250 media attendees. Propel Media also hosted the 4th annual Holiday Gift Guide Show in May and the 3rd Green Products Expo in February.

The Health and Beauty Media Event is open to all exhibitors in categories including spa products, cosmetics, fragrances, clothing design, fitness and athletic apparel, soaps and shampoos, hair products, men’s and women’s health, shoes, personal hygiene and many other categories.

Our previous two events this year had record media turnouts. Editors from Real Simple, People, Good Housekeeping, O Magazine, Reuters, All You, Brides, Family Circle, In Style, Ladies Home Journal, Woman’s Day, Parents and more attended our events. See all of our attendees here.

The event is a tabletop show that allows exhibitors to interact with top media in a relaxed and casual environment. Normally busy editors walk around and talk to exhibitors about their products and are able to ask questions and get samples to feature in upcoming publications. See pictures of our recent events.

An Early Bird Special saves 15% and runs through July 4. Register today for this great event.


Show Information

When: Oct. 6, 2010 10:30 AM-2:30 PM

Where: Marriott Marquis in Times Square, New York

Contacts: Andrew Stark 803-802-7141 Ext. 10 or Kevin Nichols 803-802-7141 ext 13.


Our Gift Guide Show Is Over, Now What Do You Do?

June 1st, 2010

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So, you have been to our Holiday Gift Guide Show or another of our media events, and want to start pitching the editor contacts you met at our show.

Most editors receive hundreds of emails each day and need to weed through the information quickly, often spending just five to ten seconds on each email. How do you catch their attention and get your news effectively to them?

Decide which contacts to send information to. Our media lists have been distributed, but not all contacts would be interested in every product. Choose people who stopped by the booth and select others who cover your product or write for targeted publications.

To maximize effectiveness, individually address each email. Editors who see an email addressed to the person sending it will delete it immediately.

Next, the headline needs to grab people’s attention. It should be catchy and as short as possible. Don’t be too clever; give them a compelling reason to open your mail.

Most press releases should fit on one page and be 300 to 500 words max. Get right to the point and cut out unnecessary words. If editors only look at it for 10 seconds, all the information should be easily accessible so they can quickly find what they need to know.

These tips from ereleases.com are great for avoiding bad press releases.

Editors always say that if a release is too overstated declaring a product the best thing ever, they immediately delete it. State the case for the product, but allow the media to decide for themselves how great it is.

Another great way to stay in media members mind is to follow them on Facebook and Twitter and comment on e-journalists blog posts. Don’t harass them, but often editors will use social media to convey what they are looking for if you pay attention to them.

With the amount of free press release services available such as www.prnewswire.com, www.presskitn.com and  www.free-press-release.com, it would be a shame not to take advantage of them. Give the media a chance to find out about your products on their own.

If an editor has a question about something or requests a sample, take care of it immediately and make sure they received what they were inquiring about. If they took the time to care, go out of your way to make sure they are happy.

Don’t forget the follow up. Wait 3-4 weeks and contact the same people who got the pitch and make sure they received your information. Often times, with the amount of emails received, they will see something that catches their eye, but file it away and forget about it. Follow up is a great way to remind them and make a product be thought about several times.

Exhibitor Comments From 2010 Holiday Gift Guide Show

May 25th, 2010

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We just got back from our 4th Annual Holiday Gift Guide Show that was held last week and it was one of our best-attended shows to date. With five years of experience, we have developed a great working relationship with the media who attend our events, have many satisfied repeat customers and each year we attract innovative new exhibitors.

The 2010 Gift Guide Show featured 77 exhibitors and over 250 media attendees from some of the most well known publications. We have been getting great feedback from the event like:

*“We enjoyed being at the event and have had a great response.  One quick example—(An Editor) from O Magazine invited us to her office immediately after the event.” Little Giant Ladders

*“As a result of your event our BBQ is being featured in the June issue of New York Family magazine. Excellent timing!  Thanks!” Hape International

*“I was really impressed with the quality and quantity of attendees at the show yesterday! It was great.” –Verbatim Americas

*“The show was great. You had a nice assortment of vendors and I am looking forward to covering some of them in my Holiday Gift Guide.” Arlen Solomon, Novice Computer User Magazine

*“I got some very valuable positive responses from connections that I would not have been able to make without the show. I am looking forward to following up and to the potential media exposure my company will receive around the holidays.” Fast Finger Keyboards

*“It was great meeting you last week at the holiday gift guide show.  We were very happy with the event and look forward to being featured in many holiday gift guides. Thanks again for all your hard work with the show as we felt it was a success.” April Marin

*“Thanks for such a wonderful event last week. Everything was great and we look forward to participating in the event for years to come!” Patch Products

Our next great media only show is the Health and Beauty Media Event the first week in October. We hope to see many of you there and certainly for future events.

Why Repeat Exhibitors Keep Coming Back To Our Events

May 5th, 2010

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The 4th annual Holiday Gift Guide Show is only two weeks away and we are looking forward to hosting another successful event, seeing some familiar faces and meeting our new exhibitors.

As usual we have a great mix of exhibitors and media attendees lined up. Our shows have grown in media attendees and exhibitors each year, and this show has 30 companies who have been with us at a previous event, nearly 40% return exhibitors.

 We have been at this for a long time, and know what it takes to put on a successful media event. Potential exhibitors are always curious why we have so much repeat business. We take really good care of our repeat exhibitors for starters, but they obviously are getting more out of it than a great relationship with us. What exactly do we do for them?

 

  • The best media attend our events. They physically touch and see your products in a relaxed and controlled environment.
  • More interested in quality over quantity, we scrutinize our RSVP list and Google every email address. If nothing current is found, we ask for media credentials. If credential request isn’t answered, they aren’t allowed in without a current business card, editor letter, or story clip.
  • An on-site security guard is hired at all of our events to ensure only invited and approved media enter the room.
  • Our exhibitors show up with their products, and we do the rest. We take all of the work out of the planning and event process.
  • We create a fun experience that puts our attendees in the best atmosphere to succeed.
  • We introduce exhibitors to hundreds of media all in one place.
  • Propel Media continuously updates and adds to our expansive media contact lists.
  • Media love to attend because they have become accustomed to our exhibitors being innovative and having interesting products.
  • Exhibitors start relationships with top editors that can last well after the show. Editors can put a face with a name and are much more likely to remember them and be interested in their products.
  • Propel Media provides helpful tips to its exhibitors on our blog.
  • We listen to our exhibitors and implement changes they suggest.
  • Our events are held in casual stress-free environments that facilitate engaging conversations and lasting relationships.
  • With a small number of exhibitors, we are able to personally care for each one and make sure they are happy and informed throughout the process.
  • With four years experience, we are constantly evolving with the times and adding new ideas on how to make our shows better.

 

Propel Media Events has been growing our reputation over the last several years. We help put our exhibitors in contact with some lasting media contacts who are eager to learn more about their products. For more information, please see our individual show websites for the Green Products Expo and our new show for 2010, The Health and Beauty Media Event.

 

Measuring Social Media

April 29th, 2010

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Social Media is a way to use the power of the Internet to reach the exact audience you could not access any other way. It has been estimated that 80% of all Americans use some form of social media each month. The benefits are endless if it can be used the right way for a particular company.

Before worrying about measuring it, a game plan has to be set and goals have to be laid out. Whether you want to increase sales, get more visitors to a website, achieve greater brand recognition or develop a forum to talk to customers, a plan must be in place.

Once the plan is formulated, realize that any social media plan needs to be flexible and able to change and go in a completely different direction. It takes time, effort and energy to achieve results in social media and one Tweet or Facebook comment is not going to get the job done. It is better to think long term over short term, and know the effort put in now will pay off down the road.

When it comes to measuring social media, there are easy and FREE ways it can be done, and using Google Analytics or Omniture is a great place to start. These services allow you to track unique visitors, page views per visitor, click thrus to a website, how much time and how often someone visits and the total time they were there. They are great for websites, blogs, Facebook pages and provide invaluable information for free. Facebook will also send weekly page reports that offer most of the same information.

A more obvious way is to track your followers on Facebook, see how many Diggs something posted gets, count Twitter followers or the number of times you have been retweeted. If a particular strategy proves effective, use more of the same terminology and tactics to generate more followers.

Just like any other page on the Internet, search engines rank Twitter and Facebook pages. If a company, like PitchEngine has done, can increase the SEO of its website and these pages, it will own a greater SEO and about one-third of the space on page one searches. That is powerful and will drive more customers to your site.

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For 100 ways to track social media, check out a blog from David Berkowitz. Some of the ideas run together a little, but it proves there are ways to monitor social media.

"The Green Products Expo is a fantastic opportunity to make some extremely valuable connections with niche media." -PR Rep, NYC

"These media events are a great way to see new products, ask questions and get more in depth with exhibitors." - The "Gadget Guy"